Why Marketing Yourself Like A Snuggie Just Wonât Work (And How to Fix It)
You know that feeling after your payment has been processed for an As Seen On TV product that you canât get the money for shipping back on? You just got a box on your doorstep with a Slap Chop that didnât change your life and you found out the billow pad they made your Snuggie out of gives you a rash? Itâs deflating. Overhyped Advertising + Underdelivered Product Quality = Vows Against TV Products and Nightmares About Billy Mays. In ReWork by the founders of 37 Signals Jason Fried and David Hansson there is a blurb on being âAt Home Goodâ. Essentially, itâs the idea that a product that may not be as flashy as others when you first come across it, but after spending time with that product, you canât help but realize how remarkable it is. ...