Subscriptions are the future of sustainable, growing businesses. They can also change your life.
It’s obvious by the success of Spotify ($10 a month for all the ad-free music you want, wherever you want), crazy ideas like The Dollar Shave Club ($6 per month and you never have to think about buying razors again) and specialty products like Tonx coffee ($24 per month and you have the freshest, tastiest coffee delivered to your doorstep) that subscriptions are catching on and they aren’t disappearing soon.
Businesses love subscriptions because they generate recurring income with no added costs. While they are beautiful for business, costs compound quickly for consumers.
We all have a finite amount of subscriptions we can support based on our income, but we can transpose the subscription-model idea to our time as well.
I call it subscription limitation.