How Amazon Ruined āNormalā Shopping for Me (and How to Fix It)
Itās no secret Iām a fan of online shopping. I enjoy the privilege of actually holding, testing and seeing the products Iām purchasing, and I canāt get that online. But whatās normally lacking in a traditional store is the wealth of knowledge from experienced buyers. In other words, I live for reviews. Iām not an impulsive buyer. I read dozens of reviews on Amazon before trying something (and I always start with the most negative review rated most helpful). Here are the circumstances when I have to read reviews. Ifā¦ I havenāt used a product before the item hasnāt come highly recommended from a friend or respectable acquaintance (i.e. Twitter) it is fairly expensive purchase ($50+) there is a cornucopia of options (e.g. iPad Bluetooth keyboards) I havenāt heard of it from another source before (in the case of books or movies) Iām in a new city looking for local food Here are the two situations when I donāt read reviews: I want it right that second (e.g. food, candy bars) It is a cheap consumer staple (e.g. toilet paper; but now that I think about it, Iām going to check into some reviews) So the short list of non-review situations is pretty pathetic. Iām a review-o-holic. I normally share the love in return via Twitter or this blog, because Iām an evangelist in every sense of the word for things worth talking about. All of this to say, I know itās an issue. ...