Methodology

It’s Not About You…

…when it comes to social media.

Twitter is not about your lunch.
YouTube wasn’t designed to make you famous.
LinkedIn isn’t for you to get a job.

Are they used like that? Sure. You can also use books as paperweights, email for spamming, and food for overeating. But that’s not the intended purpose.

Photo provided by Matthew Field: http://www.flickr.com/photos/matthewfield/

In reality, however, when it comes to social media, it’s about everyone but you.

In business it’s about…
Connecting with your customers
Listening to their concerns
Providing an outlet for more information
Linking your fans together

In your personal life it’s about…
Helping spread ideas
Developing relationships through a different channel
Inspiring knowledge-seekers with insight
Drawing connections others wouldn’t see

For everyone it’s about…
Bringing people across the globe closer together
Changing the way information flows
Providing relief when disaster strikes
Making a difference in the world

Social media is not your stage.  It’s your chance to connect with the crowd, bring people together, and create change.

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